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Google Business Profile

Should contractors show their address on Google Business Profile?

By AI Power Studio · · 4 min read

Start with where you actually meet customers. A contractor who goes to job sites and a company that also serves customers at a staffed showroom can set up their profiles differently.

Start with where customers meet you

If you visit customers at their properties and never receive them at your business address, Google treats you as a service-area business. Hide the address from customers on your profile and enter the areas you serve. A home office or storage yard used only by your crew fits this setup when you do the work at customers’ properties.

If you also serve customers at your own location, your business may qualify as hybrid. Google expects the location to be staffed and able to receive customers during the hours shown. Check its signage requirements before displaying the address. A mailing address at a virtual office where you don’t operate is ineligible. Google’s address and eligibility guidelines

Choose the areas you can actually serve

Start with where you accept work today. Compare recent job locations with the areas your crew can reach for estimates, jobs and return visits. If you take only certain jobs in a particular city, explain that on your website so customers know what to ask for.

Google lets you enter up to 20 service areas using cities, postal codes or other supported areas. Its guidance is to keep the overall area within roughly two hours’ driving time of your base. You can select fewer areas if that better describes your coverage. A contractor working from a single base and visiting customers generally uses one profile for the area it serves. Google’s service-area guidance

Illustrative example. A Burnaby painter works from home and regularly takes jobs in Burnaby, New Westminster and East Vancouver. They hide the home address and select the areas Google supports that match their coverage. On the website, they explain which parts of Vancouver they serve and ask for a neighbourhood or postal code before booking an estimate.

Update the profile and check the public view

  1. Open your Business Profile and select Edit profile, then Location.
  2. Under Service area, edit your selection, remove areas you no longer serve and save.
  3. If customers never visit your base, edit Business location, turn off Show business address to customers and save. Google’s steps for hiding your address
  4. Google says approved service-area changes may take up to 48 hours to appear. Google’s steps for editing service areas
  5. Once the edit is visible, open the public listing in a private browser window. Check the areas shown, open the website link on your phone and make sure the quote page describes the same coverage.

Help customers confirm coverage before they enquire

Give readers one plain-language coverage note next to the quote button. An illustrative version for the painter above would be “We paint homes in Burnaby, New Westminster and parts of East Vancouver. Send your neighbourhood and a short description of the work so we can confirm coverage.” Revisit the note when you add a crew, stop taking a type of job or change where you work.

For help making your service area and quote process clear online, see our contractor website and marketing services.

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Editorial note. This guide was prepared with AI assistance for AI Power Studio. The example is illustrative. Google’s guidance was checked November 11, 2026.