Practical tips · Trades
Turn One Completed Job Into Three Instagram Posts
A simple Instagram content plan for contractors using real photos and notes from a completed job.
Post 1 · Show the change
Put the before and finished photos in a carousel. Use the caption to explain the owner’s goal, what you changed and where you work.
Post 2 · Explain a decision
Pick one detail, such as prep, material or finish. Explain why it suited this job in two or three sentences and add a close-up.
Post 3 · Answer the question people ask
Use a real question about timing, access or estimates. Explain what affects the answer and give readers one clear action, such as sending their neighbourhood and a photo for an initial conversation. Confirm permission before sharing any photos.