Read the first screen as a new customer
Open the website on your phone and put yourself in the position of someone who knows nothing about your business. The first screen should make it reasonably clear what you do, who you help and what they can do next.
“We help local businesses with websites and social content” gives a visitor more context than an abstract slogan on its own. A headline can still have personality, but the supporting sentence should explain the offer in ordinary language.
Match the page to the reason someone clicked
If an Instagram post promotes marketing support for realtors, send people to the real estate service page rather than expecting them to search the homepage. A salon booking post should lead toward the relevant appointment or booking page.
Check that the promise in the post matches what appears on arrival. If the post mentions a guide, make the guide easy to find. If it mentions a package, clearly explain what is included and how to ask about it.
Show work that helps a visitor decide
Choose examples close to the work you want to sell. A website project can show the actual site with a short explanation of the brief and what you delivered. A social design example can explain its intended format or audience.
Label concept work as concept work. Use customer names, images and testimonials only with permission. Visitors need to understand what an example demonstrates; they do not need invented results or a wall of unsupported claims. See our work for examples of websites we have created.
Make the inquiry small enough to start
Ask for the information needed to have the first conversation. A basic service inquiry might need a name, email, business and a brief description of the request. Details needed later can wait until you know whether the service fits.
Explain what happens after submission. If you do not have an agreed response-time commitment, do not invent one. A simple “We’ll review your request and contact you to discuss the scope” is more useful than an unexplained submit button.
Test the complete contact route
Use a clearly labeled test inquiry from a device you would normally use as a customer. Confirm that required fields work, any spam check can be completed, and the form leads to an understandable confirmation. Then check that the message actually reaches the business inbox.
A success screen alone does not prove email delivery. Keep an alternative contact method visible, such as a business email link. Recheck after changing the domain, form provider or destination address.
Check the mobile details that create friction
- Can you read the page without zooming?
- Are buttons easy to tap without hitting another link?
- Do menus open and close predictably?
- Does the contact form fit within the screen?
- Do portfolio links lead to the intended examples?
- Does any sticky banner cover the next step?
Ask someone unfamiliar with the website to find your main service and contact you. Watch where they hesitate. That observation can be more useful than guessing which new animation to add.
Measure the path, then improve one thing
Record where inquiries came from when you can do so reliably. Ask new contacts how they found you, and compare that with available website analytics. Distinguish visits, form submissions, conversations and paying clients so you know what has actually changed.
Pick one problem to fix first: a vague introduction, a missing example or a form that does not deliver. Review again after the change. For help choosing a starting point, request our free AI assessment or explore social media management.