Make a list of links people already use
Start with the old sitemap and menus. Add URLs used in quote emails, directory listings, profile links and printed materials. If you have analytics or Search Console data, use it to find pages that visitors still reach. Include linked PDFs or other files you plan to move.
Create a sheet with columns for the old URL, planned destination, action and test result. Assign one person to check the sheet before the launch. Keep each existing URL where the new site can serve the same page at that address.
Give every moved page a relevant destination
Use a permanent server-side redirect, such as HTTP 301 or 308, when a page has moved for good. Point it straight to the final destination. If a page is retired and has no relevant replacement, let the old URL return 404 or 410. When several pages become one, redirect them to the combined page only when it still covers what visitors came for. Google Search Central’s guidance on site moves
Illustrative example. A Lower Mainland flooring installer merges two hardwood pages. The old /hardwood-installation/ URL redirects to /services/hardwood-flooring/, where installation is clearly described. The old /request-an-estimate/ link goes directly to the new estimate form. An old flooring care PDF stays at the same URL if it still helps customers.
Test the old link and the customer’s next step
- Open each priority old URL and check that it lands on the page you recorded. For a move, have your developer confirm the old URL returns the intended permanent redirect and the final page loads successfully.
- Test any old link that includes campaign parameters. Check that the destination still opens and that the campaign tags you rely on survive the move.
- Use a phone to try the new call, quote or booking action. If you send a test enquiry, mark it as a test and check that it arrives in the right inbox.
- Replace old URLs in your menus, buttons and sitemap with the final URLs. Update the social profiles and directory listings you control. Submit the updated sitemap in Search Console if you use it. Google Search Central’s launch checks
Keep the map after launch
Check the highest-priority links again after the new site goes live. Record any new broken paths customers report. Google generally recommends keeping redirects for at least a year. A link printed on a van, flyer or business card can still be used after that, so track it before deciding when to retire the redirect. Google Search Central’s guidance on keeping redirects
If you’re planning a rebuild, bring your current URL list when you discuss scope. Explore our website design services and tell us which links and customer actions matter most.
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Editorial note. This guide was prepared with AI assistance for AI Power Studio. The example is illustrative. Google’s guidance was checked November 12, 2026.